yearbook marketing

Marketing Your Yearbook

The goals of a yearbook marketing campaign are to build interest, generate an air of excitement and create anticipation. These can only be accomplished with an enthusiastic staff and a detailed marketing plan that results in the actual sale of yearbooks. Online & On-Campus Sales Picaboo Yearbooks offers you the opportunity to sell yearbooks online. Marketing Your Yearbook

Guerrilla Marketing

Guerrilla marketing is an advertising strategy in which low-cost unconventional methods (graffiti, sticker bombing, flash mobs) are used to promote a product or an idea. Not just for fanzines and indie music, this type of promotion is now being used by yearbook staffs. Here are some of our favorites: Hey girl An “Internet meme” is Guerrilla Marketing